Learn the art and science of predictive analytics - the latest techniques Predictive analytics is what translates big data into meaningful, usable business information. This guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory of analytics projects and offers tips and tricks for successful predictive modeling. Hands-on examples and case studies are included. Applied Predictive Analytics, 2nd Edition arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.