Your idea is going to be BIG. You know it. But before you hire your favorite developer to go build it, take a step back. Creating a brand-new product is a risk; many of them fail within their first year. Is there a proven way to set yourself up for success? Yes! All it takes is some preparation. By taking the time to do upfront validation, planning and iterating before you build, you can set your product on the path to success. Not sure how to do all that? Lucky for you, you've got the blueprint right here in your hands. Written by two industry veterans - a business consultant /owner and a web designer /developer - this book outlines all the steps you need to create a product that truly thrives. So take your big idea and dive right in - we're certain you'll emerge with a better, more successful product at the end.