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Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell

AUTHOR Marston, Tamara; Einstein, Mara
PUBLISHER Audible Studios on Brilliance (11/22/2016)
PRODUCT TYPE Audio (MP3 CD)

Description
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Product Format
Product Details
ISBN-13: 9781536625479
ISBN-10: 1536625477
Binding: CD-Audio (MP3 Format)
Content Language: English
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Carton Quantity: 35
Product Dimensions: 5.30 x 0.40 x 6.70 inches
Weight: 0.20 pound(s)
Feature Codes: Price on Product, Unabridged
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | E-Commerce - Internet Marketing
Business & Economics | Consumer Behavior - General
Dewey Decimal: 659.1
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Author: Einstein, Mara
Mara Einstein is Associate Professor of Media Studies at Queens College. She is the author of "Brands of Faith: Marketing Religion in a Commercial Age." She has worked as a senior marketing executive in both broadcast and cable television as well as at major advertising agencies.
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Read by: Marston, Tamara
Tamara Marston has been an actor, singer, and director for more than thirty years. A career performer and musician, she has toured nationally with several groups and appeared on "The Arsenio Hall Show" and A&E's "Goodtime Cafe". Dividing her time between acting and singing gigs, choral conducting, music and stage directing, jingle and voice-over work, private and public teaching-and family-Tami feels very fortunate to make her living working in the arts.
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List Price $9.99
Your Price  $9.89
Audio