Internet business technology forevery business professional.

• What every business professional needs to know about Internet technology
• Clear, nontechnical explanations: hardware, software, infrastructure, and more
• The importance of Internet business even after the dot-com crash

Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions--especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies--and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.

• Current Internet hardware and software technologies and their implications
• Web content development and design: what you must know to build effective business sites
• New opportunities made possible by XML and XML-related technologies
• Internet business models and marketing: lessons of the dot-com crash
• Internet security: protecting your data, applications, and customers
• Relational databases, data warehouses, and data mining
• Microsoft(r) .NET versus Linux(r), Java(tm), and the open source movement
• Selecting a Web hosting service, last-mile connection, and application service provider
• Web services, SOAP, middleware, enterprise application integration, and B2B integration

Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.