• An up-to-the-minute briefing on the entire semiconductor industry
• Technology, applications, and markets--explained in English
• Explains today's state-of-the-art silicon design and manufacturing techniques
• Contains expert insights from one of the industry's leading analysts and editors

• Covers a wide range of semiconductor applications: cellphones, cars, computers, gaming systems, and much more
• Conceptual enough for laypeople and nontechnical investors--and sufficiently detailed for technical readers
• Includes a wide range of diagrams and flowcharts to promote understanding
• Presents accessible explanations of how silicon chips are designed and built
• Shows how the entire industry fits together, helping readers understand key niches, market segments, and opportunities

Semiconductors are the building blocks of computing. They are the electronic chips that are in every computer and device on the market. Cellphones, cars, computers (of all kinds), gaming systems, machines - anything with hardware has an electronic (or semiconductor) component. This is the professional's guide to the business and technology of semiconductor design and manufacturing. The semiconductor industry lends itself very well to a book of this kind. Just as the telecommunications area, the semiconductor industry is broad and complicated. There's a definite need for a book that explains the in's and out's of the technology and how it works - without bogging down readers with too much technical content.