The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies, such as Facebook^(R), Google^(R), Twitter^(R), Amazon^(R), Pinterest^(R), eBay^(R), Uber^(R), WhatsApp^(R), and Snapchat^(R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.