The Selling of the President
| AUTHOR | McGinniss, Joe; McGinniss, Joe |
| PUBLISHER | Penguin Books (08/02/1988) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himself--a politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Product Format
Product Details
ISBN-13:
9780140112405
ISBN-10:
0140112405
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
251
Carton Quantity:
28
Product Dimensions:
4.99 x 0.62 x 7.90 inches
Weight:
0.49 pound(s)
Feature Codes:
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Political Science | Political Process - Campaigns & Elections
Political Science | American Government - National
Political Science | Political Process - Media & Internet
Grade Level:
College Freshman
and up
Dewey Decimal:
324.973
Library of Congress Control Number:
88002501
Descriptions, Reviews, Etc.
annotation
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
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publisher marketing
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himself--a politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Show More
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