A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
| AUTHOR | Fenichell, Stephen; Bedbury, Scott; Bedbury, Scott et al. |
| PUBLISHER | Penguin Group (02/25/2003) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
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Product Format
Product Details
ISBN-13:
9780142001905
ISBN-10:
0142001902
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
240
Carton Quantity:
36
Product Dimensions:
5.60 x 0.70 x 8.30 inches
Weight:
0.50 pound(s)
Feature Codes:
Index,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Multilevel
Business & Economics | Management - General
Business & Economics | Entrepreneurship
Grade Level:
College Freshman
and up
Dewey Decimal:
658.827
List Price $24.00
Your Price
$23.76