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Deluxe: How Luxury Lost Its Luster

AUTHOR Thomas, Dana; Thomas, Dana
PUBLISHER Penguin Books (08/01/2008)
PRODUCT TYPE Paperback (Paperback)

Description
NEW YORK TIMES BESTSELLER - A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don't want you to know

"Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture."--Fareed Zakaria, Newsweek

"What Fast Food Nation did for food service, this book does for fashion."--Los Angeles Times

Luxury was once available only to the rarefied, aristocratic world of old money. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations like LVMH, Kering, and Gucci, that focus on growth, visibility, brand awareness, advertising, and, above all, profits. Journalist Dana Thomas digs deep into the dark side of the luxury industry with this uncompromising look behind the glossy facade, to ask: How did luxury lose its luster?

From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes

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Product Format
Product Details
ISBN-13: 9780143113706
ISBN-10: 0143113704
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 384
Carton Quantity: 28
Product Dimensions: 5.40 x 0.80 x 8.30 inches
Weight: 0.75 pound(s)
Feature Codes: Bibliography, Index, Price on Product - Canadian, Price on Product, Table of Contents, Ikids, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Social Science | Popular Culture
Social Science | Industries - Fashion & Textile Industry
Social Science | Marketing - General
Grade Level: College Freshman and up
Dewey Decimal: 338.47
Descriptions, Reviews, Etc.
publisher marketing
NEW YORK TIMES BESTSELLER - A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don't want you to know

"Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture."--Fareed Zakaria, Newsweek

"What Fast Food Nation did for food service, this book does for fashion."--Los Angeles Times

Luxury was once available only to the rarefied, aristocratic world of old money. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations like LVMH, Kering, and Gucci, that focus on growth, visibility, brand awareness, advertising, and, above all, profits. Journalist Dana Thomas digs deep into the dark side of the luxury industry with this uncompromising look behind the glossy facade, to ask: How did luxury lose its luster?

From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes

Show More
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Your Price  $19.80
Paperback