The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
| AUTHOR | Shell, G. Richard; Moussa, Mario; Moussa, Mario et al. |
| PUBLISHER | Penguin Books (01/01/2009) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
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Product Format
Product Details
ISBN-13:
9780143114048
ISBN-10:
0143114042
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
320
Carton Quantity:
40
Product Dimensions:
5.46 x 0.69 x 8.40 inches
Weight:
0.64 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Sales & Selling - General
Business & Economics | Negotiating
Business & Economics | Skills
Grade Level:
College Freshman
and up
Dewey Decimal:
658.85
Descriptions, Reviews, Etc.
publisher marketing
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
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List Price $19.00
Your Price
$18.81