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And Then There's This: How Stories Live and Die in Viral Culture

AUTHOR Wasik, Bill; Wasik, Bill
PUBLISHER Penguin Books (08/31/2010)
PRODUCT TYPE Paperback (Paperback)

Description
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired

From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.

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Product Format
Product Details
ISBN-13: 9780143117612
ISBN-10: 0143117610
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 208
Carton Quantity: 38
Product Dimensions: 6.60 x 0.55 x 8.48 inches
Weight: 0.41 pound(s)
Feature Codes: Bibliography, Index, Price on Product - Canadian, Price on Product, Table of Contents, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Computers | Social Aspects
Grade Level: College Freshman and up
Dewey Decimal: 303.483
Descriptions, Reviews, Etc.
publisher marketing
"An odd but happy marriage of sociological observation and Gonzo- style adventure."
-Wired

From the co-author of Our Kindred Creatures and Rabid, journalist and new media provocateur Bill Wasik journeys to the edge of our churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organized the very first flash mob in 2003) conducts six experiments himself. This book is a must-read for anyone interested in journalism, business, technology, and how cultural information spreads. Wasik's tour is great, stimulating and fun.

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List Price $24.00
Your Price  $23.76
Paperback