Strategic Advertising Management 6e P
| AUTHOR | Al, Percy Et; Al, Percy Et; Rosenbaum-Elliott, Richard et al. |
| PUBLISHER | Academic (04/15/2021) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
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Product Format
Product Details
ISBN-13:
9780198835615
ISBN-10:
0198835612
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0006
More Product Details
Page Count:
488
Carton Quantity:
8
Product Dimensions:
7.58 x 0.80 x 9.71 inches
Weight:
2.10 pound(s)
Feature Codes:
Bibliography,
Index,
Glossary,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Medical | General
Medical | Non-Classifiable
Medical | Advertising & Promotion
Dewey Decimal:
659.1
Library of Congress Control Number:
2020949306
Descriptions, Reviews, Etc.
publisher marketing
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Show More
Your Price
$90.09