Back to Search

The Mac Is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh

AUTHOR Williams, Robin
PUBLISHER Peachpit Press (04/21/2003)
PRODUCT TYPE Paperback (Paperback)

Description

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Show More
Product Format
Product Details
ISBN-13: 9780201782639
ISBN-10: 0201782634
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
Edition Number: 0002
More Product Details
Page Count: 96
Carton Quantity: 68
Product Dimensions: 6.84 x 0.21 x 10.14 inches
Weight: 0.40 pound(s)
Feature Codes: Index, Price on Product, Table of Contents, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Computers | Design, Graphics & Media - Graphics Tools
Computers | Reference
Computers | Graphic Arts - Typography
Dewey Decimal: 686.225
Library of Congress Control Number: 2003273901
Descriptions, Reviews, Etc.
annotation
Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert. This edition has 20 new pages including a fonts chapter updated to reflect current typography and software/hardware standards.
Show More
jacket back

One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.

Show More
publisher marketing

One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This updated edition includes new examples and expanded information dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin shows you the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Second Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.

Show More

Author: Williams, Robin
Robin Williams is the author of dozens of best-selling and award-winning books, including "The Non-Designer's D""esign Boo"k, "The Non-Designer's Ty""pe Boo"k, "The Little Mac Bo""ok," "Robin Williams Mac OS X B""ook," "Robin Williams Design Works""hop," and "Web Design Worksh""op," Through her writing, teaching, and seminars, Robin has influenced a generation of computer users in the areas of design, typography, the Mac, desktop publishing, and the Web.
Show More
List Price $14.99
Your Price  $14.84
Paperback