Electronic Media Management
| AUTHOR | Pringle, Peter K.; Pringle, Peter; Starr, Michael F. |
| PUBLISHER | Routledge (03/01/2006) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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Product Format
Product Details
ISBN-13:
9780240808727
ISBN-10:
024080872X
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0005
More Product Details
Page Count:
432
Carton Quantity:
16
Product Dimensions:
7.20 x 0.72 x 10.26 inches
Weight:
2.03 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Glossary,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Technology & Engineering | Telecommunications
Technology & Engineering | Media Studies
Dewey Decimal:
384.54
Library of Congress Control Number:
2007272130
Descriptions, Reviews, Etc.
publisher marketing
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Show More
Your Price
$104.93