Gurus and Oracles: The Marketing of Information
| AUTHOR | Sarvary, Miklos |
| PUBLISHER | MIT Press (12/16/2011) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
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Product Format
Product Details
ISBN-13:
9780262016940
ISBN-10:
026201694X
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
192
Carton Quantity:
30
Product Dimensions:
6.43 x 0.78 x 9.13 inches
Weight:
0.92 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Reference | Questions & Answers
Reference | Marketing - General
Reference | Information Management
Grade Level:
College Freshman
and up
Dewey Decimal:
001.068
Library of Congress Control Number:
2011023271
Descriptions, Reviews, Etc.
Author:
Sarvary, Miklos
Miklos Sarvary is Professor of Marketing, Dean of Executive Education, and Director of the Learning Information Center at INSEAD, Fontainebleau, France.
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List Price $9.99
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$9.89