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The Acceleration of Cultural Change: From Ancestors to Algorithms (Out of print)

AUTHOR Maeda, John; Bentley, R. Alexander; O'Brien, Michael J. et al.
PUBLISHER MIT Press (08/25/2017)
PRODUCT TYPE Hardcover (Hardcover)

Description
How culture evolves through algorithms rather than knowledge inherited from ancestors.

From our hunter-gatherer days, we humans evolved to be excellent throwers, chewers, and long-distance runners. We are highly social, crave Paleolithic snacks, and display some gendered difference resulting from mate selection. But we now find ourselves binge-viewing, texting while driving, and playing Minecraft. Only the collective acceleration of cultural and technological evolution explains this development. The evolutionary psychology of individuals--the drive for "food and sex"--explains some of our current habits, but our evolutionary success, Alex Bentley and Mike O'Brien explain, lies in our ability to learn cultural know-how and to teach it to the next generation. Today, we are following social media bots as much as we are learning from our ancestors. We are radically changing the way culture evolves.

Bentley and O'Brien describe how the transmission of culture has become vast and instantaneous across an Internet of people and devices, after millennia of local ancestral knowledge that evolved slowly. Long-evolved cultural knowledge is aggressively discounted by online algorithms, which prioritize popularity and recency. If children are learning more from Minecraft than from tradition, this is a profound shift in cultural evolution.

Bentley and O'Brien examine the broad and shallow model of cultural evolution seen today in the science of networks, prediction markets, and the explosion of digital information. They suggest that in the future, artificial intelligence could be put to work to solve the problem of information overload, learning to integrate concepts over the vast idea space of digitally stored information.

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Product Format
Product Details
ISBN-13: 9780262036955
ISBN-10: 0262036959
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 176
Carton Quantity: 26
Product Dimensions: 5.70 x 0.70 x 8.20 inches
Weight: 0.60 pound(s)
Feature Codes: Bibliography, Index, Price on Product, Maps, Illustrated
Country of Origin: US
Subject Information
BISAC Categories
Science | Life Sciences - Evolution
Science | Anthropology - Cultural & Social
Science | Evolutionary Psychology
Grade Level: College Freshman and up
Dewey Decimal: 303.4
Library of Congress Control Number: 2017006483
Descriptions, Reviews, Etc.
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How culture evolves through algorithms rather than knowledge inherited from ancestors.

From our hunter-gatherer days, we humans evolved to be excellent throwers, chewers, and long-distance runners. We are highly social, crave Paleolithic snacks, and display some gendered difference resulting from mate selection. But we now find ourselves binge-viewing, texting while driving, and playing Minecraft. Only the collective acceleration of cultural and technological evolution explains this development. The evolutionary psychology of individuals--the drive for "food and sex"--explains some of our current habits, but our evolutionary success, Alex Bentley and Mike O'Brien explain, lies in our ability to learn cultural know-how and to teach it to the next generation. Today, we are following social media bots as much as we are learning from our ancestors. We are radically changing the way culture evolves.

Bentley and O'Brien describe how the transmission of culture has become vast and instantaneous across an Internet of people and devices, after millennia of local ancestral knowledge that evolved slowly. Long-evolved cultural knowledge is aggressively discounted by online algorithms, which prioritize popularity and recency. If children are learning more from Minecraft than from tradition, this is a profound shift in cultural evolution.

Bentley and O'Brien examine the broad and shallow model of cultural evolution seen today in the science of networks, prediction markets, and the explosion of digital information. They suggest that in the future, artificial intelligence could be put to work to solve the problem of information overload, learning to integrate concepts over the vast idea space of digitally stored information.

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Foreword by: Maeda, John
An internationally recognized leader at the intersection of design and technology, John Maeda is Design Partner at the venture capital firm Kleiner Perkins Caufield & Byers in Silicon Valley. He served until 2014 as the 16th President of the Rhode Island School of Design (RISD) and before that was Associate Director of the MIT Media Lab. He is a designer, technologist, and catalyst behind the national movement to transform STEM (science, technology, engineering and math) to STEAM with the addition of the arts. He is the author of "Design by Numbers "(1999), "The Laws of Simplicity "(2006) and "Redesigning Leadership" (2011), all published by The MIT Press.
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Hardcover