Niche Envy: Marketing Discrimination in the Digital Age
| AUTHOR | Turow, Joseph |
| PUBLISHER | MIT Press (10/01/2006) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
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Product Format
Product Details
ISBN-13:
9780262201650
ISBN-10:
0262201658
Binding:
Hardback or Cased Book (Unsewn / Adhesive Bound)
Content Language:
English
More Product Details
Page Count:
225
Carton Quantity:
28
Product Dimensions:
6.30 x 0.74 x 9.10 inches
Weight:
1.08 pound(s)
Feature Codes:
Bibliography,
Index,
Dust Cover,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Grade Level:
College Freshman
and up
Dewey Decimal:
658.834
Library of Congress Control Number:
2005058409
Descriptions, Reviews, Etc.
Author:
Turow, Joseph
Joseph Turow, called by the "New York Times" "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of "Breaking Up America: Advertisers and the New Media World", among other books, and the editor of "The Wired Homestead" (MIT Press, 2003).
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List Price $9.99
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$9.89