Standards are the DNA of the built environment, encoded in nearly all objects that surround us in the modern world. In Standards, Jeffrey Pomerantz and Jason Griffey provide an essential introduction to this invisible but critical form of infrastructure--the rules and specifications that govern so many elements of the physical and digital environments, from the color of school buses to the shape of shipping containers.

In an approachable, often outright funny fashion, Pomerantz and Griffey explore the nature, function, and effect of standards in everyday life. Using examples of specific standards and contexts in which they are applied--in the realms of technology, economics, sociology, and information science--they illustrate how standards influence the development and scope, and indeed the very range of possibilities of our built and social worlds. Deeply informed and informally written, their work makes a subject generally deemed boring, complex, and fundamentally important comprehensible, clear, and downright engaging.