Starting and growing a small business is not easy, especially in a difficult economy. Creating a Successful Marketing Strategy for Your Small New Business will help entrepreneurs load the odds in their favor with a four-part, step-by-step procedure for creating a marketing strategy that works--and avoiding the four major marketing strategy mistakes that can spell disaster.

Readers will come away understanding how to create a complete, synergistic marketing strategy with the characteristics and elements associated with successful startups, as well as an understanding of the sophisticated marketing strategy characteristics that lead to longevity in the marketplace. They will learn how to avoid errors that create lengthy delays in revenue generation or prematurely drain cash, and how to defend against large, well-established competitors. Numerous real-world examples are used throughout to assure maximum clarity. Note: This book is not aimed at mom-and-pop start-ups, but at serious entrepreneurs with high potential ideas who dream of creating sizable businesses.