Master today's most essential topics in financial and managerial accounting today using the unique Integrated Financial Statement Framework in Warren/Farmer/Jones's SURVEY OF ACCOUNTING, 10E. Written specifically for readers who have no prior knowledge of accounting, this edition's focuses only on topics that are essential to the understanding of accounting as a manager or professional. The book's distinctive framework illustrates the impact of transactions on financial statements without the use of debits and credits. The authors also incorporate Metric Analyses that connect transactions and management decisions to financial condition and performance metrics used by businesses. New coverage addresses the use of data analytics and changes in retail operations. Updated and streamlined content throughout this edition integrates seamlessly with CNOWv2's online homework platform. CNOWv2 offers a variety of learning activities and helpful videos to maximize your understanding of accounting.