Mktg
| AUTHOR | Lamb, Charles; Hair, Joe; McDaniel, Carl |
| PUBLISHER | Cengage Learning (01/24/2024) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
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Product Format
Product Details
ISBN-13:
9780357929216
ISBN-10:
0357929217
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0014
More Product Details
Page Count:
496
Carton Quantity:
18
Product Dimensions:
8.30 x 0.70 x 10.50 inches
Weight:
1.95 pound(s)
Feature Codes:
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
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List Price $103.00
Your Price
$101.97