Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
| AUTHOR | Shimp, Terence; Andrews, J. Craig |
| PUBLISHER | Cengage Learning (10/09/2024) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.
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Product Format
Product Details
ISBN-13:
9780357983973
ISBN-10:
0357983971
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0011
More Product Details
Page Count:
720
Carton Quantity:
12
Product Dimensions:
8.50 x 1.10 x 10.90 inches
Weight:
3.35 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | Marketing - General
Library of Congress Control Number:
2024944466
Descriptions, Reviews, Etc.
publisher marketing
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.
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List Price $323.95
Your Price
$320.71