Marketing Strategy for the Creative and Cultural Industries
| AUTHOR | Kolb, Bonita; Kolb, Bonita; Kolb, Bonita et al. |
| PUBLISHER | Routledge (09/17/2020) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
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Product Format
Product Details
ISBN-13:
9780367419776
ISBN-10:
0367419777
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0002
More Product Details
Page Count:
324
Carton Quantity:
24
Product Dimensions:
6.14 x 0.70 x 9.21 inches
Weight:
1.03 pound(s)
Feature Codes:
Bibliography,
Index
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Industries - Service
Business & Economics | Museum Administration and Museology
Business & Economics | General
Dewey Decimal:
700.688
Library of Congress Control Number:
2020016779
Descriptions, Reviews, Etc.
publisher marketing
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
Show More
List Price $61.99
Your Price
$61.37