Global Marketing
| AUTHOR | Gillespie, Kate; Swan, K. Scott |
| PUBLISHER | Routledge (09/30/2021) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.
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Product Format
Product Details
ISBN-13:
9780367694128
ISBN-10:
0367694123
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0005
More Product Details
Page Count:
544
Carton Quantity:
5
Product Dimensions:
8.25 x 1.55 x 11.00 inches
Weight:
3.76 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | International - Marketing
Business & Economics | Marketing - Multilevel
Dewey Decimal:
658.84
Library of Congress Control Number:
2021013051
Descriptions, Reviews, Etc.
publisher marketing
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.
Show More
List Price $255.00
Your Price
$252.45