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The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

AUTHOR Hoffman, Donald
PUBLISHER W. W. Norton & Company (11/08/2022)
PRODUCT TYPE Paperback (Paperback)

Description
Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.
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Product Details
ISBN-13: 9780393541489
ISBN-10: 0393541487
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
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Page Count: 280
Carton Quantity: 36
Product Dimensions: 5.43 x 0.79 x 8.19 inches
Weight: 0.50 pound(s)
Feature Codes: Price on Product
Country of Origin: US
Subject Information
BISAC Categories
Science | Life Sciences - Evolution
Science | Cognitive Science
Science | Computer Science
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Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.
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Author: Hoffman, Donald
Burkard WArdenweber obtained his PhD in computer science at Cambridge University, England. He headed Hella's Corporate R&D and founded the L-LAB. He is an honorary Professor at Paderborn University. Since 2004 he is in charge of Advanced Engineering at Visteon. He has published a number of books on Innovation Management.

JArg Wallaschek received his PhD from the Technische Hochschule Darmstadt, Germany. He is Professor of Mechatronics and Dynamics at the University of Paderborn and founded the L-LAB where he acts as chairman for the university partners.

Peter Boyce received his PhD from the University of Reading, England. He has been active in the field of lighting research for many years, in both the UK and the USA. He is Professor Emeritus at Rensselaer Polytechnic Institute and author of Human Factors in Lighting.

Donald Hoffman obtained his PhD at MIT. He is Professor of Cognitive Science at the University of California, and author of Visual Intelligence: How We Create What We See. He received the Distinguished Scientific Award of the American Psychological Association, and the Troland Award of the National Academy of Sciences.

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Paperback