Museum Management and Marketing
| PUBLISHER | Routledge (03/05/2007) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
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Product Format
Product Details
ISBN-13:
9780415396288
ISBN-10:
041539628X
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
444
Carton Quantity:
14
Product Dimensions:
7.14 x 1.18 x 9.70 inches
Weight:
2.11 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Museum Administration and Museology
Business & Economics | Marketing - General
Dewey Decimal:
069.068
Library of Congress Control Number:
2006022741
Descriptions, Reviews, Etc.
publisher marketing
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
Show More
List Price $225.00
Your Price
$222.75