Fit for Consumption: Sociology and the Business of Fitness
| AUTHOR | Smith Maguire, J.; Smith Maguire, Jennifer; Maguire, Jennifer Smith et al. |
| PUBLISHER | Routledge (11/01/2007) |
| PRODUCT TYPE | Hardcover (Hardcover) |
This is the first book to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, Fit for Consumption provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy; how our bodies and selves become 'fit for consumption'.
This is the first book to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, Fit for Consumption provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy; how our bodies and selves become 'fit for consumption'.