Improving the Performance of Sponsorship
| AUTHOR | Kolah, Ardi |
| PUBLISHER | Routledge (07/07/2015) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
Show More
Product Format
Product Details
ISBN-13:
9780415637893
ISBN-10:
0415637899
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
350
Carton Quantity:
22
Product Dimensions:
6.10 x 1.00 x 9.10 inches
Weight:
1.15 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Public Relations
Dewey Decimal:
659.28
Library of Congress Control Number:
2014046345
Descriptions, Reviews, Etc.
publisher marketing
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
Show More
List Price $99.99
Your Price
$98.99