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Marketing for Architects and Engineers: A new approach

AUTHOR Richardson, Brian
PUBLISHER Taylor & Francis (11/07/1996)
PRODUCT TYPE Paperback (Paperback)

Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional
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Product Format
Product Details
ISBN-13: 9780419202905
ISBN-10: 0419202900
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
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Page Count: 148
Carton Quantity: 58
Product Dimensions: 6.14 x 0.32 x 9.21 inches
Weight: 0.48 pound(s)
Feature Codes: Bibliography
Country of Origin: US
Subject Information
BISAC Categories
Technology & Engineering | Engineering (General)
Dewey Decimal: 658.002
Library of Congress Control Number: 96068679
Descriptions, Reviews, Etc.
publisher marketing
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional
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Your Price  $103.94
Paperback