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How to Win Customers and Keep Them for Life

AUTHOR LeBoeuf, Michael; LeBoeuf, Michael
PUBLISHER Berkley Books (08/01/2000)
PRODUCT TYPE Paperback (Paperback)

Description
"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

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Product Format
Product Details
ISBN-13: 9780425175019
ISBN-10: 0425175014
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 256
Carton Quantity: 60
Product Dimensions: 5.17 x 0.67 x 8.18 inches
Weight: 0.50 pound(s)
Feature Codes: Index, Price on Product, Table of Contents
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Customer Relations
Business & Economics | Public Relations
Business & Economics | Entrepreneurship
Grade Level: College Freshman and up
Dewey Decimal: 658.812
Library of Congress Control Number: 00701532
Descriptions, Reviews, Etc.
publisher marketing
"A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.

"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation

Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.

"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

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List Price $15.00
Your Price  $14.85
Paperback