Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing.
| AUTHOR | Guide, Gilbert; Gilbert, Jill; Guide, Gilbert et al. |
| PUBLISHER | Berkley Books (08/03/2004) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: Legal landmines every successful entrepreneur must avoid
Business practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
Business practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Show More
Product Format
Product Details
ISBN-13:
9780425194096
ISBN-10:
0425194094
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
336
Carton Quantity:
22
Product Dimensions:
6.46 x 0.88 x 9.02 inches
Weight:
0.81 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Law | Intellectual Property - General
Law | Contracts
Law | Entrepreneurship
Grade Level:
College Freshman
and up
Dewey Decimal:
346.730
Library of Congress Control Number:
2004049437
Descriptions, Reviews, Etc.
publisher marketing
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: Legal landmines every successful entrepreneur must avoid
Business practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
Business practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Show More
List Price $24.00
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