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The Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success

AUTHOR Alessandra, Tony; O'Connor, Michael J.
PUBLISHER Grand Central Publishing (02/01/1998)
PRODUCT TYPE Paperback (Paperback)

Description
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
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Product Format
Product Details
ISBN-13: 9780446673433
ISBN-10: 0446673439
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 304
Carton Quantity: 40
Product Dimensions: 5.23 x 0.81 x 8.09 inches
Weight: 0.56 pound(s)
Feature Codes: Price on Product, Table of Contents
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | General
Business & Economics | Personal Growth - Success
Dewey Decimal: 302
Library of Congress Control Number: 95052491
Descriptions, Reviews, Etc.
publisher marketing
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
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Author: Alessandra, Tony
Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".
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List Price $19.99
Your Price  $19.79
Paperback