Product Leadership: Pathways to Profitable Innovation
| AUTHOR | Cooper, Robert G.; Cooper, Robert G.; Cooper, Robert G. et al. |
| PUBLISHER | Basic Books (01/03/2005) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.
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Product Format
Product Details
ISBN-13:
9780465014330
ISBN-10:
046501433X
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
Edition Number:
0002
More Product Details
Page Count:
288
Carton Quantity:
18
Product Dimensions:
6.44 x 1.01 x 9.54 inches
Weight:
1.21 pound(s)
Feature Codes:
Index,
Dust Cover,
Price on Product,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Business & Economics | Development - Business Development
Business & Economics | Research & Development
Dewey Decimal:
658.575
Library of Congress Control Number:
2004017395
Descriptions, Reviews, Etc.
publisher marketing
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.
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Your Price
$36.63