The Cluetrain Manifesto (10th Anniversary Edition)
| AUTHOR | Searls, Doc; Levine, Rick; Locke, Christopher |
| PUBLISHER | Basic Books (04/05/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
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Product Format
Product Details
ISBN-13:
9780465024094
ISBN-10:
0465024092
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
320
Carton Quantity:
20
Product Dimensions:
5.40 x 0.90 x 8.20 inches
Weight:
0.70 pound(s)
Feature Codes:
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | New Business Enterprises
Business & Economics | Information Technology
Business & Economics | Consumer Behavior - General
Grade Level:
College Freshman
and up
Accelerated Reader:
Reading Level:
0
Point Value:
0
Guided Reading Level:
Not Applicable
Dewey Decimal:
303.483
Descriptions, Reviews, Etc.
publisher marketing
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
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Your Price
$21.77