The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
| AUTHOR | Sugarman, Joseph |
| PUBLISHER | Wiley (12/01/2006) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
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Product Format
Product Details
ISBN-13:
9780470051245
ISBN-10:
0470051248
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
368
Carton Quantity:
18
Product Dimensions:
7.48 x 0.73 x 9.18 inches
Weight:
1.33 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | Marketing - General
Dewey Decimal:
659.132
Descriptions, Reviews, Etc.
Author:
Sugarman, Joseph
Joseph Sugarman, author of the bestselling "Success Forces," is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his "JS&A Catalog" was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
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List Price $28.00
Your Price
$27.72