Praise for SOUP

"So often we only concern ourselves with wins and losses. We overlook what is at the core of success, and that is the 'culture' of the team that is created by the leader or leadership group. If you create a culture where all members of the team can thrive and do their jobs effectively, then the score will take care of itself. Jon gives you the recipe of how to create a culture of greatness for your team, organization, or family."
--Mike Smith, Head Coach, The Atlanta Falcons

"In a world where leaders are pulled in a million different directions, Soup reminds us that we must make time to cultivate engaged relationships in order to build a winning organization and team."
--Margaret Kelly, Chief Executive Officer, RE/MAX International Inc.

"Told in an entertaining parable form, Soup will help you understand how to nurture the greatness in others so that you can become great as a team."
--Mark Batterson, Lead Pastor of National Community Church and author of Primal

"Soup provides the key ingredients to establishing culture and is another example of how Gordon's writing transcends common thought."
--Sam Presti, Executive Vice President and General Manager, the NBA's Oklahoma City Thunder

"There's a common problem in business today. It's a people problem . . . but maybe not in the way you would think. We spend so much time focusing on the bottom line that many fail to focus on the people who make the bottom line what it is. People matter and how we lead them matters. This is why I recommend Jon Gordon's new book. It provides the recipe for mobilizing and engaging a team."
--Chris Brogan, New York Time bestselling author of Trust Agents and Social Media 101

Why it matters who's stirring the pot

Only a few months into her new job, Nancy wondered whether or not she should have said yes to the CEO position at Soup, Inc. Sales were declining, bankruptcy and takeover rumors were swirling, and employee morale had never been lower. The company had lost both flavor and heat; and nobody likes lukewarm soup. How was Nancy going to turn it around?

Sometimes the answer you need is right in front of you. On a lunch break, Nancy steps into Grandma's Soup House, a little place she hadn't noticed before, and happens upon an unexpected source of inspiration. New from the bestselling author of The Energy Bus and Training Camp, Soup tells the "stirring" story of how Nancy discovers the key ingredients to revitalizing her company, her team, and herself.

A recipe for success for anyone in any position, Soup delivers the powerful message that the quality of your career, business, and team is determined by the quality of your relationships.

People are hungry for positive change and a fresh sense of purpose and passion. If you are ready to stir the pot and lead by example, Soup is a fun and engaging story that supplies you with the tools you need to build a winning team--at work, school, or home.

Soup offers an inspirational business fable that explains the "recipe" you can use to create a winning culture and boost employee morale and engagement. The story follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. Fatefully, while eating lunch at a local soup shop, Nancy discovers the key ingredients to unite, engage, and inspire her team and create a culture of greatness.

• From the bestselling author of The Energy Bus, The No Complaining Rule, and Training Camp
• Find out how culture drives behavior, behavior drives habits, and habits deliver results
• Create relationships that are the foundation upon which successful careers and winning teams are built
• Features quick takeaways you can use to invest in your people, build trust, create unity, and enhance engagement

A turnaround tale like few others, Soup will inspire you to work in your own company to unleash the passion that delivers superior results.