Making Everything Easier!

Starting an iPhone(R) Application Business for Dummies

Learn to:

• Find your niche, develop a great idea, and build your brand

• Develop a business model and revenue strategies for success

• Build your development team from the ground up

• Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy-to-follow advice!

Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!

• What's out there -- test the business climate, learn about the development platform, and see how others have succeeded

• The incredible iPhone -- thoroughly understand its unique capabilities

• Who's your customer? -- get a clear picture of the niche your apps can fill and learn to reach your customers

• Make it sticky -- find out what makes an app so appealing that users stick with it

• Development dos and don'ts -- learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal

• Pricing peculiarities -- examine revenue models, learn how to price your apps, and see how "free" can actually pay off

• Get buzzy -- build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements

• Brand it -- get tips on creating and reinforcing your brand image

Open the book and find:

• How to get users to promote your app

• What kinds of apps generate the most interest

• How to protect your idea

• Why you might want to give your app away

• Tips on choosing your team

• How to register as an Apple developer

• Advice on estimating development costs

• When to pay for advertising