Peter Whale is Director of Product Management for the Qualcomm subsidiary, Xiam Technologies. During his career in the mobile industry he has created numerous innovative technology products shipped in very high volumes and used by consumers many times a day. At Qualcomm, he leads the conceiving and development of innovative software products, applying machine learning techniques to the fields of device optimisation, content discovery and offer personalisation. These products are deployed by major network operator groups globally and help tens of millions of users each day to find relevant content and enjoy richer mobile experiences. Prior to joining Qualcomm, he held a number of management and technical roles at wireless technology licensing business TTPCom, whose technology shipped in over 100 million GSM handsets. Since 2008 he has led the team delivering the Future of Wireless International Conference, run by Cambridge Wireless, an industry membership organisation of which he is also a board member. He has a degree in computer science, is a member of the British Computer Society and is a chartered engineer.