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Understanding Sponsored Search: Core Elements of Keyword Advertising
| AUTHOR | Jansen, Jim |
| PUBLISHER | Cambridge University Press (08/05/2011) |
| PRODUCT TYPE | eBook (Open Ebook) |
Description
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Product Format
Product Details
ISBN-13:
9780511997686
ISBN-10:
051199768X
Content Language:
English
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Carton Quantity:
0
Feature Codes:
Price on Product,
Glossary,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Data Science - Data Analytics
Computers | Advertising & Promotion
Dewey Decimal:
659.144
Descriptions, Reviews, Etc.
Author:
Jansen, Jim
Jim Jansen is an Associate Professor at the College of Information Science and Technology at The Pennsylvania State University. He has authored and co-authored more than 200 research publications, with articles appearing in a wide range of journals and conferences. He is co-author of the book Web Search: Public Searching of the Web, co-editor of the book Handbook of Research on Weblog Analysis and author of the book Understanding User-Web Interactions Via Web. Jansen is a member of the editorial boards of eight international journals and serves on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. He is also a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project.
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