Marketing Convergence
| AUTHOR | Spiegel, Ted; Jones, Susan K. |
| PUBLISHER | Racom Communications (10/16/2002) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.
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Product Format
Product Details
ISBN-13:
9780538727198
ISBN-10:
0538727195
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
232
Carton Quantity:
32
Product Dimensions:
6.38 x 0.60 x 9.26 inches
Weight:
1.06 pound(s)
Feature Codes:
Bibliography,
Dust Cover,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Teaching Methods & Materials - General
Business & Economics | Decision Making & Problem Solving
Dewey Decimal:
658.8
Library of Congress Control Number:
2003275731
Descriptions, Reviews, Etc.
publisher marketing
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.
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Author:
Spiegel, Ted
Ted Spiegel has been head of the Direct Marketing program in the Medill School of Journalism at Northwestern University for more than 20 years. Prior to this, he was an executive in planning and strategy with the Spiegel cataloging company. He is well known and respected as a direct marketing, marketing and management strategist and sits on numerous corporate boards and industry groups.
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List Price $34.95
Your Price
$34.60