DAVID GRAY (PhD University of New South Wales) is a Senior Lecturer in the Department Marketing and Management at Macquarie University in Sydney, Australia. Prior to his academic career, David was the General Manager Marketing at Touche Ross & Co, and the National Marketing Manager at MGICA Ltd (a subsidiary of AMP), and held various marketing research roles in Citicorp Australia, BIS Shrapnel, CSR Ltd and KPMG.