"Social Media Branding in the Age of Obama" is a social media guide designed to help you understand and make the most of the free social media tools available for use on the internet. Barack Obama made history by not only becoming the United States' first African American President, but by using social media technology to get elected. Never has a presidential candidate used the internet and social media so effectively. President Barack Obama used social media web sites such as Facebook, LinkedIN, Twitter, Myspace, Blogger, BlogTalk Radio, YouTube and other web sites as a cohesive, collective social juggernaut.