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Subject to Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design

AUTHOR Schauer, Brandon; Wilkens, Todd; Merholz, Peter
PUBLISHER O'Reilly Media (05/20/2008)
PRODUCT TYPE Hardcover (Hardcover)
Description
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

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Product Format
Product Details
ISBN-13: 9780596516833
ISBN-10: 0596516835
Binding: Hardback or Cased Book (Sewn)
Content Language: English
More Product Details
Page Count: 200
Carton Quantity: 34
Product Dimensions: 5.84 x 0.77 x 8.64 inches
Weight: 0.77 pound(s)
Feature Codes: Bibliography, Index, Dust Cover, Price on Product, Table of Contents
Country of Origin: US
Subject Information
BISAC Categories
Computers | Human-Computer Interaction (HCI)
Computers | Software Development & Engineering - Computer Graphics
Computers | Internet - Web Design
Dewey Decimal: 658.575
Descriptions, Reviews, Etc.
publisher marketing
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

Show More
List Price $34.99
Your Price  $34.64
Hardcover