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The Guerrilla Marketing Handbook
| AUTHOR | Rubin, Charles; Levinson, Jay Conrad; Godin, Seth |
| PUBLISHER | Mariner Books (05/14/2014) |
| PRODUCT TYPE | eBook (Other) |
Description
At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.
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Product Format
Product Details
ISBN-13:
9780618153237
ISBN-10:
0618153233
Content Language:
English
More Product Details
Page Count:
397
Carton Quantity:
0
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Dewey Decimal:
658.8
Descriptions, Reviews, Etc.
annotation
At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.
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With:
Godin, Seth
Seth Godin is the author of eighteen international bestsellers including Purple Cow and Tribes that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.
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