Service Industries Marketing: New Approaches
| PUBLISHER | Routledge (08/01/1998) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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Product Format
Product Details
ISBN-13:
9780714644394
ISBN-10:
0714644390
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
174
Carton Quantity:
53
Product Dimensions:
6.02 x 0.47 x 8.48 inches
Weight:
0.61 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Industries - General
Dewey Decimal:
338.406
Library of Congress Control Number:
98026000
Descriptions, Reviews, Etc.
publisher marketing
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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Editor:
Gabbott, Mark
Hans Kasper is Professor of Services and Retail Management at Maastricht University and Director of Etil bv.
Piet van Helsdingen is Lecturer of Services Marketing at the Vrije Universiteit and a management trainer and consultant on service concepts in Amsterdam.
Mark Gabbott is Professor of Marketing, Head of the Department of
Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.
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List Price $94.99
Your Price
$94.04