How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts
| AUTHOR | Claxton, Lena; Woo, Alison; Claxton, Lena |
| PUBLISHER | Prentice Hall Press (09/02/2008) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It(R) Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
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Product Format
Product Details
ISBN-13:
9780735204324
ISBN-10:
0735204322
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
240
Carton Quantity:
28
Product Dimensions:
6.96 x 0.63 x 9.18 inches
Weight:
1.02 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Industries - Retailing
Business & Economics | E-Commerce - Digital Marketing
Grade Level:
College Freshman
and up
Dewey Decimal:
658.872
Library of Congress Control Number:
2008015858
Descriptions, Reviews, Etc.
annotation
From power words to content templates, this essential resource provides business owners with the tools they need to effectively market their company to today's ever-evolving online community.
Show More
publisher marketing
Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It(R) Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
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List Price $16.95
Your Price
$16.78