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How to Say It: Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service

AUTHOR Griffin, Jack; Griffin, Jack
PUBLISHER Prentice Hall Press (03/05/2013)
PRODUCT TYPE Paperback (Paperback)

Description
A guide to effectively communicating with customers to create lasting--and repeat--business relationships.

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.


Unlike the vast majority of books that deal with customer communication, How to Say It(R) Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

  • Speak the language of Yes by asking the right questions
  • Get referrals through established customers
  • Offer value through solutions, satisfaction, and trust
  • Anticipate and preempt objections
  • Own a problem by owning the solution
Show More
Product Format
Product Details
ISBN-13: 9780735205253
ISBN-10: 0735205256
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 272
Carton Quantity: 30
Product Dimensions: 6.00 x 0.70 x 9.10 inches
Weight: 0.70 pound(s)
Feature Codes: Index, Price on Product
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Customer Relations
Business & Economics | Sales & Selling - General
Business & Economics | Skills
Grade Level: College Freshman and up
Dewey Decimal: 658.812
Library of Congress Control Number: 2012040877
Descriptions, Reviews, Etc.
publisher marketing
A guide to effectively communicating with customers to create lasting--and repeat--business relationships.

This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.


Unlike the vast majority of books that deal with customer communication, How to Say It(R) Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

  • Speak the language of Yes by asking the right questions
  • Get referrals through established customers
  • Offer value through solutions, satisfaction, and trust
  • Anticipate and preempt objections
  • Own a problem by owning the solution
Show More
List Price $24.00
Your Price  $23.76
Paperback