Authenticity: The Head, Heart, and Soul of Selling
| AUTHOR | Willingham, Ron; Willingham, Ron |
| PUBLISHER | Prentice Hall Press (05/06/2014) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: - The what: knowing the product, the industry, and the competition
- The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
- The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling--selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: - Develop stronger client relationships through enhanced social skills
- Increase the value you bring to customers (and feel more worthy of success and compensation)
- Boost sales by learning and applying the fundamentals of client-focused selling
- The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
- The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling--selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: - Develop stronger client relationships through enhanced social skills
- Increase the value you bring to customers (and feel more worthy of success and compensation)
- Boost sales by learning and applying the fundamentals of client-focused selling
Show More
Product Format
Product Details
ISBN-13:
9780735205345
ISBN-10:
0735205345
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
336
Carton Quantity:
28
Product Dimensions:
5.70 x 1.20 x 8.30 inches
Weight:
1.00 pound(s)
Feature Codes:
Price on Product - Canadian,
Dust Cover,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Sales & Selling - General
Business & Economics | Skills
Business & Economics | Personal Success
Grade Level:
College Freshman
and up
Dewey Decimal:
658.85
Library of Congress Control Number:
2014000786
Descriptions, Reviews, Etc.
publisher marketing
Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: - The what: knowing the product, the industry, and the competition
- The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
- The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling--selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: - Develop stronger client relationships through enhanced social skills
- Increase the value you bring to customers (and feel more worthy of success and compensation)
- Boost sales by learning and applying the fundamentals of client-focused selling
- The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
- The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling--selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. in Authenticity, sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: - Develop stronger client relationships through enhanced social skills
- Increase the value you bring to customers (and feel more worthy of success and compensation)
- Boost sales by learning and applying the fundamentals of client-focused selling
Show More
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