Social Media: Usage and Impact
| AUTHOR | Hendricks, John Allen; Hendricks, John Allen; Noor Al-Deen, Hana S. |
| PUBLISHER | Lexington Books (11/10/2011) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.
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Product Format
Product Details
ISBN-13:
9780739167298
ISBN-10:
0739167294
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
328
Carton Quantity:
16
Product Dimensions:
6.10 x 1.00 x 9.10 inches
Weight:
1.32 pound(s)
Feature Codes:
Bibliography,
Index,
Dust Cover,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Interactive & Multimedia
Computers | Media Studies
Computers | Human-Computer Interaction (HCI)
Dewey Decimal:
302.231
Library of Congress Control Number:
2011036236
Descriptions, Reviews, Etc.
publisher marketing
Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.
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List Price $142.00
Your Price
$140.58