Creativity@work
| AUTHOR | Ramachander, S. |
| PUBLISHER | Sage Publications Pvt. Ltd (10/01/2006) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight--rather than data--is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.
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Product Format
Product Details
ISBN-13:
9780761934943
ISBN-10:
0761934944
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
204
Carton Quantity:
30
Product Dimensions:
6.30 x 0.49 x 7.54 inches
Weight:
0.67 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Motivational
Business & Economics | Management - General
Dewey Decimal:
658.409
Library of Congress Control Number:
2006015493
Descriptions, Reviews, Etc.
publisher marketing
This interesting book discusses the concept of creativity and innovation in management. The author suggests that insight--rather than data--is the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.
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List Price $20.00
Your Price
$19.80